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人文地理  2017, Vol. 32 Issue (6): 146-153    DOI: 10.13959/j.issn.1003-2398.2017.06.018
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宁夏赴阿拉伯国家出境商务旅游影响因素及机理研究
赵多平, 王翠婷, 曹兰州
宁夏大学 资源环境学院, 银川 750021
RESEARCH ON INFLUENCING FACTORS AND MECHANISM OF OUTBOUND BUSINESS TOURISTS FROM NINGXIA TO ARAB COUNTRIES
ZHAO Duo-ping, WANG Cui-ting, CAO Lan-zhou
College of Resources and Environment, Ningxia University, Yinchuan 750021, China

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摘要 以宁夏赴阿拉伯国家商务游客为研究对象,通过问卷调查获取相关数据信息,采用主成分分析方法和地理探测器分析方法,对商务旅游的影响因素及机理进行了研究,结果发现:①宁夏赴阿出境商务游客呈现出高学历、高收入、高回访率的“三高”特征。②按影响因子解释力由大到小依次为:增加贸易量 > 收集产品信息 > 广告效应 > 商贸信息传播 > 文化交流 > 旅游购物。商贸活动是赴阿商务旅游的启动因素,其中“增加贸易量”是其最主要的影响因素,文化交流因子影响力较弱,但在赴阿商务旅游与贸易活动中作用独特。③各影响因素之间的互动影响,形成了赴阿商务旅游影响机理:“商贸目的激发商务旅游—形成商贸订单和合作关系—提升贸易额—推动信息传播—产生广告效应—促进文化交流—构建了人际关系—产生了新的商机—引发更大规模的旅游和贸易活动”。
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关键词 出境商务旅游影响因素主成分分析地理探测器    
Abstract:Tourism flows and trade flows are the main forms of cross-border inter-district contact. The interaction between tourism and trade is a new interdisciplinary study both in economic geography and tourism geography in recent years. With the proposal of "the Belt and Road" initiative, China and Arab countries have more and more economic ties and exchanges, meanwhile the trade and investment activities are more frequent. The China-Arab States Expo, which was successfully held in Ningxia, is a strategic pivot point for the economic belt of China's Silk Road. Important platforms such as China-Arab exposition would enhance the silk road economic belt along the Arab and Muslim world on economic and trade cooperation, which can help to build the new platform for bilateral economic and tourism cooperation, attract the domestic and foreign enterprises and businessmen attending exhibition, lead to the inbound and outbound tourism development of China and Arab countries, open up the process of building up the closer ties between the business travel and trade. Therefore, this paper uses the method of principal component analysis and attempts to introduce the method of geo-detector analysis to assist in the formation of influence factors in the form of random access questionnaires for non-business visitors in Ningxia. The results show that:1)from the characteristics of the sample, the participating outbound business visitors are more likely to be those who are highly educated, with high income and high return rate of the "three high" features. 2)trade activities is the primary driving force for business travelers to leave for Arab countries. 3)factor detection shows that the influencing factors of business tourism are arranged in order from large to small:increase trade factor > product information factor > exotic cultural factor > information dissemination factor > cultural exchange factor > tourism shopping factor.
Key wordsbusiness travel    influencing factors    principal component analysis    geographic detector   
收稿日期: 2017-09-18     
基金资助:

国家自然科学基金项目(41261028);教育部人文社科项目(15XJC790010)

作者简介: 赵多平(1978-),男(蒙古族),内蒙鄂尔多斯人,副教授,硕士生导师,主要研究方向为区域规划、旅游规划与管理及旅游经济运行。E-mail:zdp@nxu.edu.cn。
引用本文:   
赵多平, 王翠婷, 曹兰州. 宁夏赴阿拉伯国家出境商务旅游影响因素及机理研究[J]. 人文地理, 2017, 32(6): 146-153. ZHAO Duo-ping, WANG Cui-ting, CAO Lan-zhou. RESEARCH ON INFLUENCING FACTORS AND MECHANISM OF OUTBOUND BUSINESS TOURISTS FROM NINGXIA TO ARAB COUNTRIES. HUMAN GEOGRAPHY, 2017, 32(6): 146-153.
链接本文:  
http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2017.06.018      或     http://rwdl.xisu.edu.cn/CN/Y2017/V32/I6/146
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